School and Students Essay Example for Free

School and Students Essay Done By: Fariha Khan Yr: 8Australian International School should adopt the year round schooling process for the benefit of students. During long summer breaks, students forget what they have learned. Not everyone likes traveling during the same time every year. Short breaks help receive education and allow students take rests in the perfect time without over pressurizing students. So, adopting year round schooling in AusIS would help students and give better grades to them. In long summer breaks, students mostly forget what they learned the past year. Kid’s memories are not that good and for two-three months breaks, students do not want to review what they learned and usually stay busy traveling, having fun, playing or getting bored at home. If the long summer breaks were made short and spread throughout the whole year, it would help students remember what they learned. â€Å"It is assumed that shorter breaks help students retain information- therefore less time needs to be spent on review,† Kathryn L. Brandy, teacher in the year round school, Jacksonville Florida Times Union. If teachers would review bits of information to students, then they would remember the rest of the information. Long summer breaks would affect all the hard work of students throughout the whole year. So, it would be really helpful to students if the long summer breaks were made shorter and spread through the whole year, by this students will be able to catch up to all the work and help them remember what they learned. Traveling at the same time every year is not something everyone like. Some people like to travel during the winter, because it is cold and you do not get tired from long journeys. Whereas for summer holidays you get tired really fast, and the weather bothers a lot. It is very hot at the time and from the hotness some students catch cold. Many problems occur from the summer vacations which affect the student’s life in all the ways (education, health, and etc. ). So, traveling in the summer holidays wouldn’t be the opinion for everybody. If the year round schooling process would start in AusIS, the pressure of students would reduce and perfect amount of education would be enriched by the students. The long summer holidays are not always fun. It gets boring and even annoying for some people. After a big summer vacation, study starts to push in, and for a long time you are in a very big pressure, until another holiday knocks up. If the break was spread around the whole year, students would get perfect amount of education and a good holiday in the time needed. This would also give the opportunity to the students who do not like to travel during the summer to travel in some other time during the year. So, if the summer vacation would be spread through the year, it would help students get less pressurized and study. Finally, I feel that year round schooling would help students throughout the year. It would be better and come as benefit to students. Many problems are faced by most of the students. Some of the most important counted facts would come to be as students forget what they learned the past year. Traveling during summer isn’t what everybody would suggest or follow. Short breaks lessen the pressure of students and help students to enrich perfect amount of education. As, coming to my point I suggest that AusIS should adopt the year round schooling process which would come as benefit to students in health, education and traveling way.

Apollo vs. The Palette of Narmer Essay -- essays research papers

The two works of art that have been chosen to compare and contrast are The Palette Of Narmer and Apollo of Veii. The Palette Of Narmer dates back to the Hierakonpolis Dynasty 1 in 3100 BCE. The Palette of Narmer is interesting because it is the oldest historic work of art that names a person, and is the earliest piece of art that uses hieroglyph. This artwork depicts the dawn of a new age of man and his use of writing and pictographs in art. The statue of Apollo, from Veii comes from the Etruscan art period Apollo was created around 500 BCE. It was created by a very popular sculpture of his time, by the name of Vulca. The delicate technique of firing clay is fascinating. A sculptor of Vulca’s ability was required to know how to construct a large figure so that it did not fall under it’s own weight. He had to know how to precisely regulate the temperature of a kiln large enough to fit a statue of almost 6 ft tall, for a long period of time. The fact that to this day, Vu lca is the only Etruscan Sculpture whose works of art have survived the test of time, show his genius in his creations. The Palette Of Narmer is made of mudstone, which is a kind of shale. It is a flat stone with circular depressions on it. Palettes were common utensil of the time. It is believed that this flat stone was used for grinding eye paint. This eye paint was used for both men and women to prevent eye infections and possibly also used to reduce the glare of the bright desert sun. The Palette Of Narmer...

Fury and the Wrath Essay

The great thing about literature is that it is able to portray the feelings of a person, the feelings of a collective whole, and sometimes, even the emotions of the entire nation. Literature is known to reflect the dreams, aspirations, and capabilities of the people. As positive as that may sound, literature can also shockingly show what Man and Nature is capable of doing. The strengths of humankind as well as their weaknesses are shown in the pages of great literary works. The wonderful is written by great literary masters as well as the things that are horrifying. The beautiful and the ugly are shown behind every mask or agenda of the characters. Good and evil exists in reality, and it is but natural that it shall exist in the pages of literature as well. However, the question of what makes a person evil and what pushes him or her to do evil deeds is one which can be very intriguing. In William Shakespeare’s Othello, the Moor of Venice (which aside from being staged as plays has also been adapted into a film many times), one of the characters by the name of Iago is considered as one of the most famous literary villains that perhaps, there is no character which can surpass his cunning and his evil. There is a reason though as to why Iago acted as such, and whether his deeds are justified or not is a subject for argument and can be debated upon — but it still leaves the fact that he is evil through and through. In this essay, Iago’s character and evil complex will be analyzed as to why he is as acting as such in the first place. It is possibly because he is driven by hatred and it is through this hatred that he is unable to connect with his good and better side. A Brief Overview of William Shakespeare’s Othello, the Moor of Venice Othello is a famous and prominent man in Venice and has recently been proclaimed as general and married to Desdemona, one of the most-sought after ladies of Venice. Because of this, many turn against Othello because of three things mainly: One is he has won the respect of and honor from the Duke and the other government officials of Venice. Second, he has married Desdemona and that caused ripples of both jealousy and envy from many men of Venice, including Iago (who is already married) and Roderigo, another character in the play who is used by Iago for his evil plans. The third and last is that Othello is a Moor, and being a Moor in Venice says a lot about the history of the discrimination and hostility experienced by the Moors in the Venetian country. The turn of events against Othello is basically caused by jealousy and envy. In fact, the very famous lines of jealousy came from this play, â€Å"Oh, beware, my lord, of jealousy! / It is the green-eyed monster which doth mock / The meat it feeds on† (3. 3. 170-172). In both the movie and the play, Iago plots and uses other people to make the downfall of Othello seem like he has nothing to do with it. In fact, the cunning and wily ways he does his acts seem that he is working for the good intentions of everyone — he helps Roderigo capture Desdemona; he helps Cassio try to win the good side of Othello; he helps Othello discover the affair of Desdemona and Cassio; and he helps Desdemona in trying to persuade her husband that she is innocent. Of course, the whole thing is a farce as he is actually the person behind all the conflict. There was never an affair between Cassio and Desdemona as Iago just made it up, and Cassio should not have been wronged in the first place if not for the plan of Roderigo and Iago. In short, the conflict and chaos of the play were solely caused by Iago, and the sad part is that the other characters actually fell for it. When the film concludes, Roderigo, Desdemona, and Othello are dead. Roderigo has been killed by Iago himself and cleverly done so; Desdemona is appallingly killed by Othello, and Othello in the end is stricken by grief and guilt that he commits suicide over the monstrosity which he has done over the murder of Desdemona. Meanwhile, Emilia (Iago’s own wife) is killed by none other than Iago himself. Cassio is wounded severely, and Iago is captured to be executed over the monstrosity he has caused. The Complexity of the Character of Iago The villainy and the character of Iago are very interesting to study as it gives such a great background over the psychological workings of an antagonist. Before that, however, there should be an acknowledgment that Iago is indeed evil and that he has indeed wronged the other characters of the movie. To say that he is the antagonist and that Othello is the protagonist is wrong since it merely implies that Iago wronged Othello only since Iago has wronged everyone in the movie. That is perhaps one of the reasons why Iago is such a classic and frightening villain since he has the ability to control all the characters and cause their downfall while there is clearly no offense which the other characters have done, most especially by Othello. This leads to the subject matter at hand — why did Iago hate Othello so much that he would waste his time, effort, and intelligence in plotting Othello’s downfall? This essay will give three reasons as to why Iago acted on such principles and beliefs. A Moor in Venice According to the book by Faith Nostbakken entitled â€Å"Understanding Othello: A Student Casebook to Issues, Sources, and Historical Documents,† Moors in the time of the Elizabethan era were considered as low-lifes or inferior people. They would be the ones serving the English or the ones who would have jobs that are considered as unfit for an English person to have. Mostly however, they were treated as such because they have an entirely different religion than that of the English race, aside from looking different. They also have an entirely different upbringing because of their customs and traditions. Because Othello is Moor, this could be one of the reasons why Iago hates him so since he hates the race of the Moors. In fact, in the first scene and act of the play wherein Iago and Roderigo are talking and plotting against Othello, their contempt and discrimination for the person is very obvious with their language and reference to Othello. Because Othello is a Moor, Iago hates him. The Fight for the Power and the Glory When Roderigo and Iago were talking, the audience understands that Iago hates Othello because Othello supposedly stole the position of being a lieutenant (or general) from Iago. Othello has the power and the fame which Iago wants, and it is but natural that Iago gets infuriated with this situation. In Joan Lor Hall’s book, the character of Iago is analyzed and he is even regarded as being â€Å"honest† (72) since he is just being plain clear and straightforward over his wishes and desires. However, the problem resides in the fact that when Iago wanted to claim what he feels was rightfully his, other characters are hurt. This trait is what makes Iago an evil manipulator. Conclusion In conclusion, Iago’s evilness may be justified by the two aspects mentioned above, but no matter what, there seems to be an atmosphere in the play and in the movie that Iago’s action may have no reason at all. The fact that he hates Othello is a real wonder, and the reason why he hates Othello and why he acted the way he did is one which William Shakespeare could only answer. Works Cited Hall, Joan Lord. Othello: A Guide to the Play. Connecticut, Greenwood Press, 1999. Nostbakken, Faith. Understanding Othello: A Student Casebook to Issues, Sources, and Historical Documents. Connecticut: Greenwood Press, 2000. Othello. Dir. Olivia Parker. Perfs. Laurence Fishburne, Irene Jacob, Kenneth Branagh. Castle Rock Entertainment, 1995. Shakespeare, William. Othello. New York: Heinemann, 2000.

School Uniforms are the Right Choice Essay - 2183 Words

In the United States, millions of students attend public schools and face some sort of violence that is associated, with that school. It can be related to gangs, bullying or peer pressure from other students. Fourteen percent of students reported being a victim of bullying in 2003 and 52 out of 220 incidents between 1994 and 1999 were associated with gangs. This has led to non-gang related students bringing firearms to school to protect themselves. (D.Stanton, 2006) Because of these rising issues, parents are being forced to pull their children out of public school and home school them for their safety. Is this the best action for the children? Will they be missing out on many life skills that they learn while attending school with†¦show more content†¦In 1987, Cherry Hill Elementary School in Baltimore, Maryland, became the first school to adopt a uniform policy. (Education Bug, 2010) After this school’s implementation of a dress code, there was a dramatic inc rease in the use of school uniforms in the United States; which was inspired by former President Bill Clinton. President Clinton proposed a challenge to all public schools by saying, he challenges all of our schools to teach character education; along with good values and good citizenship. If it means that our teenagers will stop killing each other over designer labels, then schools should require students to wear a uniform everyday to school. (Brunsma, 2006) His speech was just the beginning of the very controversial uniform debate, and people on both sides of the arguments have tried hard to make sure that their case is heard. The main reason for implementing a school uniform policy would be to increase children’s safety at school. Gang violence in schools is at an all time high. In 1989, a high school student from Baltimore was shot and wounded in a fight over a pair of sunglasses that cost $95.00. Since this incident, educators started restricting what students coul d wear. (Brunsma, 2006) By doing this, the violence in the school has decreased. According to Holly Charlonne with Life Script, she states that gangs have a need to wear a certain color to distinguish them from other neighborhoodShow MoreRelatedThe Pros And Cons Of School Uniforms791 Words   |  4 Pageshave the school uniform policy (research conducted in 2017). This means that one-fifth of the country’s students who are in school are not allowed to wear their own clothes. The statistics indicate that a majority of the United States disapprove of school uniforms since the percentage remains low. The topic about school uniforms has created two sides of the issue. Some believe that students should wear school uniforms to provide an equal learning environment. Those who oppose school uniforms believeRead MoreSchool Uniforms Should Not Be A Requirement For School892 Words   |  4 PagesUniforms: Should they be a Requirement for School While in a perfect world many educators say that school uniforms are an asset but I have to say school uniforms are detrimental to the students. School uniforms are a financial hardship on low-income families, make students a target for bullying, infringe on a students’ freedom of expression rights and they teach students a negative lesson about conformity. Show the opposing side of mandatory school uniforms it will be shown that the uniformRead MoreSchool Uniforms are a Terrible Idea984 Words   |  4 PagesRefutation essay- â€Å"school uniforms are a terrible idea† The essay school uniforms are a terrible idea states that. School uniforms fail to achieve the goals for which a school uniform was established suck as to save students money to, to prevent violence, and create a more organized school environment. The essay also states the uniforms restrict student’s freedom of expression. That school uniforms have led to more violence and that since no studies have yet proven that a uniform policy can solveRead MoreSchool Uniforms And The Constitution746 Words   |  3 PagesArgumentative Essay: School Uniforms and the Constitution HOMETOPICAPPEALSREFUTATIONSOURCE ESSAY School Uniforms School uniforms are becoming a popular trend amongst schools. Students and even most parents don’t agree with the enforcement with school uniforms; stating that uniforms take away the right of self-expression. School uniforms are not a negative thing to have. Yes, uniforms limit what the studentsRead MoreSchool Uniforms Persuasive Essay1069 Words   |  5 Pagesmany schools around the world enforce uniforms, requiring students to wear specific clothing. School uniforms, which was first established in 16th century England, are a topic of much debate in the public school system of the United States. Many people feel that uniforms reduce competition among students and bring a sense of unity in school. People who are against school uniforms think that they prevent students from expressing themselves and inhibits creativity. Many students dislike school uniformsRead MoreArgument Against School Uniforms993 Words   |  4 Pagesfor school? School uniform is what makes it easy! A set of clothing that is mainly worn, school uniform is one of the schools policy and recommendation. Generally worn in elementary and middle school, this outfit is composed of specific colors of long or short pants and shirts for boys, sometimes with a tie. Gi rls usually wear a dress or a blouse worn either with a skirt or pants, all however have the same colors. This dress code determines even the type of shoes that should be worn at school. SchoolRead MoreSchool Uniforms Is Necessary Essay1033 Words   |  5 PagesComposition 102 October 14, 2017 School Uniforms, A Necessary Strategy At first glance, the only winners in the topic of school uniform policy are the uniform companies and the retail establishments that sell them. The idea of mandatory uniform requirements is repugnant and unpalatable to many Americans. It stifles students’ freedom and forces conformity on our most impressionable citizens, children. However, violence in our schools was the impetus for uniform policy adoption. It gained momentumRead MoreSchool Uniforms : A Veil Of Creativity1615 Words   |  7 PagesEnglish III Honors 12 November 2015 School Uniforms : A Veil of Creativity Although the uniform requirement has just been recently imposed, uniforms have been in existence for several centuries now. The first documented usage of a ‘standard’ garment in education was in 1222, where students were required to wear a â€Å"cappa clausa† or a robe-like outfit. School uniforms make schools a less happier place. School uniforms restricts self expression. Having required uniforms in a school’s curriculum negativelyRead MorePersuasive Essay On School Uniforms717 Words   |  3 Pages The idea of school uniforms has been a vital point within school districts for a long time now. As a parent with two kids within the school system, it is a popular trend amongst schools as both my children’s schools require for their student to wear uniform. However, more recently, students as well as parents are beginning to disagree with the enforcement with school uniforms as they believe uniforms are possibly taking away the right of self-expressi on for students. Although this is a valid complaintRead MoreCompulsory School Uniform1094 Words   |  5 PagesThere should be compulsory school uniform. School uniforms should be compulsory for all students at all grade levels. There are many reasons, which justify this, including bullying, uniform makes it a lot easier to identify what school the child goes too and uniform is a lot cheaper then but new clothes all the time. If all students at a particular school didnt wear school uniforms, there would be bullying between the financially advantaged people and the disadvantaged people. The wealthier people

The Death Of Child Labor Or A Poor Health Care System

Smog fills the air as a boy runs along the streets of London. He passes the Thames River filled with who knows what. He gets home to his mother who is suffering from cholera, and he tries to make her comfortable in her final hours. He wished he could find a doctor that would come see her, but they have no money and cannot afford it. Later that day, she coughs a few times, then gradually more and more as the day progresses, until she takes her final breath. It is silent. In the Victorian Era, this is what life was like- filled with hunger, pollution and disease (Currie 29). Charles Dickens was subject to this lifestyle, for he too grew up in Victorian England (Collins 1). However, some of the problems that were faced then are still problems today. For example, hunger, child labor or a poor health care system can all be traced from the nineteenth century to today (WHO/PAHO 18). As a beloved author and ardent social activist in the Victorian Era, Charles Dickens would abhor the substand ard healthcare that is set up in Haiti, but would idolize the Affordable Care Act that was passed in the United States. The Victorian Era is often seen as synonymous with the Industrial Revolution in Europe. Workhouses were springing up for the poor, and diseases were being passed around like a hot potato. However, some citizens chose to use their trade to help inform the population of what was going on in society. One of these people was Charles Dickens. He used his writing to inform the publicShow MoreRelated Africas Health Care Crisis Essay1529 Words   |  7 Pagespreventable, treatable, and fatal diseases everyday at a higher rate compared to developed countries. The healthcare crisis in Africa is the primary cause of all these deaths, and includes inefficient healthcare systems. Consequently, Africans inefficient healthcare systems results in poor delivery of care and a shortage of health professionals. The healthcare crisis in Africa is a current issue impacting the lives of many Africans who dont have the same access to resources as developed countriesRead MoreQuality Of Care For Maternal A nd Newborn Health1265 Words   |  6 Pages05/03/2015 Professor Surles Health Quality Quality of care for maternal and newborn health has been an agenda that has been neglected. Many women experience disrespectful, abusive, or neglectful treatment during child birth in facilities.Woman autonomy are being violated, leaving women without the choice to seek the proper maternal health care services.Quality care for women and newborns morality has been seeking less attention.issues with quality of care must improve deaths of mothers and newbornsRead MoreEssay On American Food1326 Words   |  6 Pagesthe impact of body images people change what they eat all the time to get that â€Å"perfect† body image. They would go from eating a health diet to eating just a few bits of something or eating nothing at all to get the body image that they think that they should. (Body Image) Education Japan Japan has one of the highest literacy rate in the world at 99%. The education system in Japan is preprimary school that children do not have to go to that focuses on the children passing entrance exam to some privateRead MoreThe Effects Of Obstetric Fistula On Our Women1249 Words   |  5 Pagesbirth canal† that occurs as a result of obstructed labor. Malnourishment, poverty, and young age and resource poor areas are the main risk factors. The consequences of obstetric fistula are physical, emotional and psychological. Lack of skilled medical personnel’s and poor healthcare infrastructure along with low levels of education, and high fertility rates all contribute to Mali’s high obstetric fistula prevalence. To improve obstetric health in Mali, we must invest in training midwives, buildingRead MorePoverty And Its Effects On African Nation1353 Words   |  6 Pagesmisused. A large percentage of the money that is sent is used to invest in weapons. This is caused by totalitarian regimes. Having large debts result in little to no money being used for social service, such as education, pensions or medical care. The African nation is pushing for debt relief, because they are unable to maintain payments. This problem does not affect other nations as much like Nigeria but it does take a toll on the smaller nations and the large debtor nations. There are largeRead MoreNutrition740 Words   |  3 Pagescontribute to poor nutritional status among children, such as shortage of food, cultural feeding practices and negative food beliefs within in the households. UNICEF reported in 2015 that under-nutrition accounts for 40% of children’s death under the age of five. Additionally, it stated that 33% of children are chronically undernourished, 5% are severely undernourished, and 14% are underweight. Sadly, chronic under-nutrition permanently stunts the growth of the body and brain of a child. The burdenRead MoreEarly Life Development Of Children Essay1592 Words   |  7 Pagesinitial years of a child are critical in determining their developmental trajectory. According to World Health Organization (2016), healthy early childhood development includes social, emotional, physical and intellectual growth. World Health Organization further adds that these domains of development are very significant in influencing the well-being, mental health, criminality and economic contribution of a person throughout life. Various factors affect the early life of a child including the environmentRead MoreQuality Of Care For Maternal And Newborn Health1721 Words   |  7 Pages12/06/2015 Professor Surles Quality of care for maternal and newborn health has been an agenda that has been neglected. Many women experience disrespectful, abusive, or neglectful treatment during child birth in facilities.Woman autonomy are being violated, leaving women without the choice to seek the proper maternal health care services. Quality care for women and newborns morality has been seeking less attention.issues with quality of care must improve deaths of mothers and newborns has became aRead MoreGreat Expectations by Charles Dickens Essay860 Words   |  4 Pageslife styles in the Victorian Era. Pip lived with both the poor and the rich population. Both life styles are very different and placing Pip in both societies helped to show that, while the wealthy people benefited from the industrial revolution, the poor people often paid the price. The abominable living conditions of the Victorian Era caused many young deaths. The country was so filthy and unorganized; they literally had an open sewage system that flowed through the streets. Pip describes a scene ofRead MoreThe Abolition Of A Person Through The Court System Essay1272 Words   |  6 Pagesof the 13-15th Amendments to the Constitution, provided the use of exclusion through the criminalization of a person through the court system. However such rights as described in the 13th amendment provides a claw allowing for racial divisions to persist in the country. Such loop holes in the Constitution reduced freedoms by convictions through the legal system. As described in the George Ritzers piece describing McDonaldization of mass plea bargains contributing to the increase removal of a person’s

How does Clint Eastwood, director of the film, Invictus,...

How does Clint Eastwood, director of the film, Invictus, use the South African rugby team (the Springboks) as a vehicle to bring a troubled nation together? Clint Eastwood shows the change in the nation of South Africa in Invictus, using the Springboks as a vehicle. He starts the film with large amounts of separation, followed by the steady change in the middle of the movie, and finishing with the nation combined. In the beginning of the film, Clint Eastwood shows how separated black and white people are and how they do not get along, due to the change of the government and the Springboks. Because of the change in government, Nelson Mandela’s staff started to pack their things up as if they were leaving their jobs, but Nelson Mandela†¦show more content†¦At first, the police officers rudely send him away and continue to listen to the game. The African child still tries to get closer and closer, while pretending to collect soft drink cans. But, towards the end of the scene, the Springboks score and win the game, and the police become more accepting and forgiving. They begin to celebrate with the child and raise him up on their shoulders as if he were a mascot. Ironically, in the beginning of the film, the same child is seen refusing to wear a Springbok jersey. By using the same child in the beginning of the movie and towards the end, this shows the audience how the South African s have changed their view on the Springboks. This acceptance of the Springboks showed the beginnings of a nation coming together. During the World Cup, the final game in the film, the scene occasionally cuts to shots of empty streets and empty houses. This technique shows that everyone is watching the game and that everyone is excited to see the outcome. Another thing Clint Eastwood did to show the black and white people combined is at the end of the movie. He used the world cup to symbolise the nation had been brought together. He did this by making Francois and Chester to both hold the World Cup up above their heads, showing the black and white hand together. By the end of the film Invictus, during the final scene, one can see that the crowd watching the rugby game has changed quite considerably, compared to the game in the start

Market Leader vs Market Followers Free Essays

The article is aiming to study how big brands are losing their market share what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in Indian market on various segments, Brand loyalty, and brand differentiation. This study focus on current market scenario with changing trends of market share in various segments. We will write a custom essay sample on Market Leader vs Market Followers or any similar topic only for you Order Now Introduction Competition essentially means a fight and a monopolist enjoys a hold over the market and has control over price and customer. With the adoption of pro-competition policies by the government – Air India have been exposed to constantly losing market share in favor of private carriers like Kingfisher, Jet airways, Air Sahara, Spice Jet, Lufthansa and others. It is tough condition for the marketers, because if you are inefficient, the market forces would edge you out of the marketplace. Hence, competition means hard work. It is a constant struggle to outperform the rivals. Competition is consumer friendly, but not market friendly. Binaca is a brand that existed only in yesteryears.Binaca could not compete with the market competition finally failed. The most remembered thing about Binaca is its conversion to Cibaca. So, why the company re-launched Binaca and not Cibaca? Cibaca changed the brand name Binaca to Cibaca when it was sold to another company. While Dabur bought Binaca, Colgate Palmolive bought Cibaca. Dabur has launched Binaca and now we have both Binaca and Cibaca in the market. (Though Binaca was toothpaste and Cibaca is currently being sold only as a toothbrush.) Brand is re-launched to leverage on past brand equity. Kelvinator India refrigerators has led a yo-yo type life till now. There have been frequent changes of ownership, which also included an 18-month stint with the enemy, Whirlpool. Worldwide, the Electrolux brand owns Kelvinator. During the period 1997-98, when Electrolux was just entering India, it did not have the capacity to hold on to the sales of Kelvinator. It had to sell it to Whirlpool to sustain sales. Whirlpool took advantage of the situation and milked the brand in that time. After the stipulated period of 18 months, Electrolux took it back. Since then, it has been contributing to a steady 65-70% of the company’s revenues, a successful re-launches. Electrolux saved on a lot of costs it would have probably incurred had it launched a new brand. One of the most important assets that the marketer can possess is the trust of the customers. A brand is the interface between the marketers and the customers. It signifies the touching point between the marketing efforts and its effect on customers, either positive or negative. As the marketers are trading on the slippery ground, if they compromise on quality they can’t prevent consumer to switch brand to another. According to Rap P, Stan and Tom Collins, in their book –The great Marketing turn grounds- â€Å"The ability of the manufacturers to copy one another’s most successful product and the brand hopping encouraged by the tempting discounts may be seriously weakening the grip of the loyalty in many categories† Erosion of the brand loyalty has become one of the serious concerns now. The magazine ad week’s marketing week of US suggests that â€Å"The belief that once consumers buy a brand, they will stay there, is not true. The percentage of consumers who wished to stick to major brands dropped from 80 to 60 percent during an eight year period†. In today’s market scenario; the leaders are losing their market share turning to followers for the sense of emergency. â€Å"Eye-catching colors and gee-whiz features aren’t enough for successful products and services today. To rise above the ‘sea of sameness’, companies need to be different in a way that is elemental—and game-changing. According to HBS professor Youngme Moon.† Brand Loyalty Brand loyalty is harder to come by today as different brands are coming with too many choices and not with enough differences. Well known brands command a price premium. Japanese companies such as Sony and Toyota have built a huge brand loyal market .At the same time, developing a branded product loyal to the customer requires a great deal of long term investment, especially for advertising, promotion packaging. Woodland is a brand that has built its brand equity on the pillars of being sturdy and durable with futuristic designs. It has also forayed into apparels and accessories. To maintain their positioning in the mind of consumer the brand has also introduced more specialized products like Yoga collection, Kids collection and the Woods collection. The brand has customized products for the adventure enthusiasts and keeps adding new technologies to make their products the ideal choice for all adventure lovers. Now, the brand has been focusing on eco-friendly products and uses raw materials that are less harmful to the environment. We’re familiar with the acronym WIIFM, which stands for â€Å"What’s in it for me?† This is the exact question that the consumers are asking themselves, and the brands need to be able to answer them properly. If they are unable to do the same the consumer will switch from one brand to another. The economics of customer retention makes a compelling case for relationship marketing. It costs approximately five times more to attract a customer than to keep a customer. So losing market share is very serious issue for market leaders at present. Brand Loyalty is the consumer’s conscious or unconscious decision, expressed through intention or behavior, to repurchase a brand continually. It occurs because the consumer perceives that the brand offers the right product features, image, or level of quality at the right price. In today’s marketing environment, market advertisers are trying to break consumer habits, and helping them to acquire new habits, and reinforce those habits by reminding consumers of the value of their purchase and encourage them to continue purchasing those products in the future. The proactive approaches of rivals are compelling the market leaders to lose their market share. Brand Differentiation The brands want to remain differentiated from other brands; they will survive in the market enjoy customer loyalty if they’ll be able to position themselves different from their competitor in the mind of consumer as well as in the market. Brands are investing on their advertising promotion to differentiate themselves from others. FMCG major Dabur has undertaken a 360 degree rebranding exercise for its brand Real and has introduced new packaging, a new brand ambassador and communication activities. The company has reportedly spent close to Rs 7-8 crore on the whole exercise. Currently, the brand is going ahead with the 360 degree communication plan, which includes innovative OOH campaign in select cities, in-cinema advertising, TVC, radio, DTH for the very first time and print advertising, to remain differentiated from other brands. There are various ways they can achieve this aim. The brand differentiation is basically brought by positioning of brands. , some of the world’s most iconic brands are starting the year with a new look. ITV has ditched its yellow and blue boxes, computer chip maker Intel has introduced a new strapline, and telecommunications giant ATT has undergone a facelift.Airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. Brand differentiation can also be achieved by unique selling position of the brand and for increasing the brand value and brand equity. For every business, the health of its brand is key to its success. â€Å"The brand is the emotional heart of the business,† says Clare Salmon, director of marketing and strategy at ITV. â€Å"If the heart stops beating, the beast is going to die.† Differentiation attacks the fundamental basis of competition. It makes the product dissimilar and hence, less substitutable.† A general class of products is differentiated if any significant basis exists for distinguishing the good or service of one seller from that of another. Such a basis may be real or fancied, as long as it is of any importance whatever to buyer, and leads to a preference for one variety of the product over another.† According to Chamberlin, Edword, The theory of monopolistic competition, Cambridge, Mass, Harvard University Press, 1956.p.66. Current Market scenario. How to cite Market Leader vs Market Followers, Essay examples